As one of the best known stationery brands in the UK, the long established Basildon Bond has an interesting history and a story to tell of letter writing past, present and future.
In 1939 a booklet (shown above) was commissioned, "The Etiquette of Letter Writing", by Lady Eleanor Smith, available free of charge by sending off a coupon inside sets of Basildon Bond writing paper. In spite of Britain having just gone to war, the booklet was a huge success and over 100,000 were distributed.
While elsewhere on this website we give advice on letter-writing, the information in this booklet really does come from another era. Shown above is an extract which gives you a flavour. Its quite complicated so I hope you are taking notes!