BASILDON BOND DELIVERS THE PERSONAL & PROFESSIONAL TOUCH

Despite the rise of text, email and social networking – letters still remain the most personal and emotive means of communicating as well as being a crucial tool in today’s business world. A personal or handwritten letter immediately stands out and creates a real sense of excitement and appreciation.  Basildon Bond has always championed the art of letter writing and now marks this commitment through an association with ‘P.S. I LOVE YOU’, a film that celebrates the joy a letter can bring.

Basildon Bond has teamed up with Momentum Pictures to celebrate the release of ‘P.S. I LOVE YOU’, a feel-good film based on a best selling novel by Cecelia Ahern.

The film focuses on sweethearts Holly and Gerry, who could finish each others sentences. No-one could imagine them apart. Until, Holly is faced with the prospect of spending the rest of her life without her husband. But secretly, Gerry had left her a series of notes written before he died – delivered one per month – to gently guide Holly into her new life, each finishing with: PS, I love you.

Basildon Bond, the UK’s leading brand of stationery, has been producing quality notepaper since 1911 and has been integral to the art of communication for nearly 100 years. Basildon Bond quality personal notepaper is available in a range of sizes and colours, such as champagne, pink, lilac and blue, all with matching envelopes to create the perfect letter.

In addition, the new range of business envelopes offers a variety of sizes. There is also no need to sacrifice a quality appearance for the sake of a green alternative as they all use 100% recycled paper and yet deliver the quality you would expect from Basildon Bond. Even the window film whilst perfectly clear, is made from corn not petrochemicals and is 100% biodegradable.

Basildon Bond understands that there are occasions when only a personal letter will do – saying thank you for a special gift or an announcement of some important personal or business news. Whilst these messages could be conveyed by electronic means – a letter addressed by hand creates a real impression and can often be a memorable keepsake that can bring joy for years to come.

Amongst a raft of activity, Basildon Bond is actively creating end user demand both in the retail and office environment.  For retail consumers, there will be an opportunity for WHSmith Club Card holders to win a fantastic 3 night break in Ireland. In Woman & Home a lucky winner will be jetting off for a luxury break in New York and in Red Magazine the winner of the letter-writing competition will be taking a partner on a fantastic champagne flight over London.   

And for the stationery purchaser there are even more opportunities. Basildon Bond is offering all Viking Direct customers the chance to win a private screening of the film for 20 people through In House Executive magazine and is running activity in the PA press to drive sales and sampling of the Basildon Bond range of Recycled business envelopes.